iSupply identity design
- Client: CellCity Ltd.
- Role: Graphic Designer
Project overview: CellCity approached me to develop the look and feel of their new sub-brand called iSupply. CellCity is a retail store specializing in iPhone, iPod, iPad and Samsung repairs.They wanted to branch out and supply the parts as a package for customers to fix their devices themselves, and to do this under a different brand called iSupply, while having a similar clean look and feel to CellCity.
About the design: With the design for this brand I drew inspiration from the product (parts package), the service (DIY) and the personal connection people have with their phones. Due to this personal connection rather than customers just receiving a package of parts, they would receive a 'first aid kit’ to patch up their companion. You can see from the presentation I included below just how I got this concept across to the client. With that idea in mind, I then developed the logo from the different elements that helped visually represent this. Once I had the basic concept and structure of the logo I then developed it to take on the same design attributes as the CellCity design Eg, rounded corners and edges and the same line thickness. With the logo working in black and white, I then applied the obvious ‘First Aid’ colour scheme of red and white with the same tone as the CellCity blue. When presented to the client he was blown away with the thought process and concept I put into the brand and only changed the “x” in the middle of the logo to a “+” to be more obvious.
Stokes Fish Supper Final Logo
Stokes Fish Supper Logo Variation